Why Color Choice is Important

Color is influential and powerful.
Color evokes emotion and action.
Color is very physical and psychological.

Color is the first thing people notice, so make sure you use it well. First impressions are important to us all, and they are perceived within 60 seconds.  You determine what that impression says even before you open your mouth to speak.

How many times have you heard the compliment ‘GREAT OUTFIT!’? We have all seen a ‘great outfit’ enter the room many times, but we didn’t notice who was wearing it. Wouldn’t you prefer to hear ‘YOU look GREAT!’? There is a difference between someone noticing YOU first and then the outfit.

Your ‘outfit’ shouldn’t enter the room ahead of you.  It needn’t clash with your skin tone and makeup. You can look brighter, younger, more confident. Your eyes can shine instead of looking tired, even your teeth can look whiter, and those tiny lines that Mother Nature is finally bestowing upon your face can seem to fade away. 

Colors are determined at least two years before they appear in consumer goods at your local department stores.  Fabrics are dyed and printed  in lots, thus the color may vary a little with each lot manufactured.  The weave of the fabric and the available lighting makes matching those swatch colors with a particular garment very difficult in even the best circumstances.  And what happens when those colors are not in the season palette in your favorite shop? We have the answer.

You should be the shining star instead of the ‘great outfit’.

Learning your correct colors can even make you look younger.

You will gain the knowledge by using the ColorTools color analysis kits to guide you through that first step toward creating YOUR BEST IMAGE.  By using it well, you are assured that your image conveys the message that you want. Easily learn how to select  your cosmetics and your wardrobe to bring out YOUR personal beauty.

  The correct color for YOU is powerful and flattering at all times.

Emily Cho put it very well in her book ‘Looking Terrific’, “One should aim to be not clothes conscious or self-conscious, but rather, conscious of self and how that self is projected through clothes.” 

Quickly learn how to coordinate your purchases, save time and money and be sure that YOU look great. Visit out catalog today.