Business Tips

Enhance your product presentation, increase sales and gain confidence.  Learn how the knowledge of color analysis and a product to support this knowledge can grow your business.  Free gifts with purchase can be a powerful sales incentive.  Color is an incentive, leaving your product available for sale.  A hostess gift that enhances your product and will keep on giving color advice to the hostess receiving it forever is indeed a powerful sales tool.

• Offer color analysis to any customer who purchases $50.00 worth of product.
• Offer color analysis to any customer who collects $75.00 worth of product in outside orders.
• Offer color analysis to any customer who hosts a $100.00 show.
• Offer color analysis as an additional gift to employers who purchase gifts for employees from you.
• Offer color analysis (but no cards), to any guest attending guest night. Card may be earned at a later date through purchase of products.
• Offer color analysis to anyone who purchases a complete glamour set. Your customer should always know whether cool or warm shades complement them before making any glamour purchase. This avoids returns.

Fashion and image consultants usually teach their clients the styles and colors that are best for them.  Some include the traditional fabric swatch book for their clients to use when they shop.  Because fabric swatches are bulky and difficult to ‘match’ to a dye lot that is no longer manufactured, many consultants have turned to our laminated Gemtone Cards to incorporate color decisions.

Colortools Gemtone Cards are the perfect accessory to hand to your clients for their personal shopping tool.  Include the Gemtone Card that is the correct color family for them or include the complete set (then it is easy to shop for family and friends too!)

As a registered professional you receive discounts on additional sales tools.

We would be happy to discuss how our Gemtone Cards can be used as a marketing tool for your business.  Just drop me an email (mscharli@colortools.com) or call our office 8-8 EST at 800-248-747.