Posted by Charli Mace on 12/13/2011

Marketing companies spend millions of dollars designing colors for the packaging of items to entice buyers. Fashion designers decide what the colors we should be wearing each season. Color affects the way our homes look, and our buying decisions. Many of the things we buy are for no other reason than we need something to go with something else in the right color.

Color is very emotional. It appeals to our sense of vision in the same way that music appeals to our sense of hearing. Some colors are universally appealing, while other colors appeal differently to people. Just think how boring the world would be if everything was beige or white.

Do you have any colors that you do not like? How about color combinations? Do you have any you particularly dislike? Color evokes different emotional responses. Here are just a few of them to some of the more common colors:

Reds

Bright Red- Aggressive, Vibrant, Energizing
Dark Red- Sophisticated, Rich, Old World

Pinks

Bright Pink- Party Time, Fun.
Pale Pink- Calming, naive

Yellows

Bright Yellow- Stimulating, cheerful
Pale Yellow- Compassion, intellectual, spiritual
Gold- Wealth, power

Blues

Medium Blue- Safety, Relaxation, Recreation
Pastel Blue- Calm, Insecurity, Cold, Introspective
Dark Blue- Conservative, Secure, Trust, Authoritative

Greens

Medium Green- Earthy, Safe, Comfortable
Light Green- Inexperienced, New Growth, Youth
Dark Green- Secure, wealth, Good Judgment
Blue Green- Artistic, romantic

Oranges

Medium Orange- Exciting, Earthy, Common
Pale Orange- Comfortable, stress-reducing

Purples

Medium Purple- Theatrical, Gaudy, Serious, Spiritual
Pale Purple- Sweet, sensuous, imaginative

Neutrals

Beige- Calm, Earthy, Natural, Passive
Grey- Non-committal, cold, sophisticated
Black- Dramatic, Stimulating, Oppressive
White- Pure, Clean, Crisp, Cool
Green - the "new" neutral - serene, earthy, warm

Think about your favorite color combinations and take a few minutes to 'feel the mood' they put you in. Enjoy.